Privacy Policy

Last updated: January 1, 2026

This Privacy Policy describes how Appspark ("Appspark," "we," "us," or "our") handles information in connection with our mobile game applications and our website at theappspark.com (collectively, the "Services"). Please read this policy carefully. By using our Services, you acknowledge you have read and understood it.

1. Information We Collect

1.1 Information Collected Automatically

When you use our mobile games or visit our website, we and our third-party partners may automatically collect certain information about your device and how you interact with our Services, including:

• Device identifiers: such as advertising identifiers (IDFA on iOS, GAID on Android), device model, operating system version, and language settings.
• Usage data: game session data, levels played, time spent, in-app events, and gameplay interactions.
• Network and connection data: IP address, network type, and approximate geographic location derived from IP address.
• Advertising data: data associated with the display of and interaction with advertisements shown within our games, collected by our advertising partners.
• Analytics data: crash reports, performance data, and error logs used to maintain and improve our Services.

1.2 Information You Provide

We collect information you provide directly to us, including:

• Contact form submissions: your name, work email address, company name, and message when you submit an inquiry through our website contact form.
• Business communications: information exchanged during partnership conversations or business correspondence with our team.

1.3 Information From Third Parties

We may receive information about you from third-party partners, including advertising networks and analytics providers, in accordance with their own privacy policies and applicable law.

2. How We Use Your Information

We use the information we collect to:

• Provide, operate, maintain, and improve our mobile games and website;
• Understand how players engage with our games in order to improve game design and user experience;
• Serve relevant advertising within our games and measure advertising effectiveness;
• Respond to inquiries submitted through our contact form;
• Communicate with business partners and advertisers;
• Comply with applicable legal obligations;
• Detect, prevent, and address fraud, security incidents, and technical issues;
• Enforce our Terms of Service and other applicable policies.

3. Advertising and Third-Party Partners

Our mobile games contain advertising served by third-party advertising platforms and networks. These partners may collect device identifiers and other data through our apps to deliver targeted advertising and measure campaign performance. Our key advertising and monetisation partners include Google AdMob, AppLovin MAX, InMobi, The Trade Desk, PubMatic, Verve Group, Mintegral, and Algorix.

Each of these partners operates under its own privacy policy and data practices. We encourage you to review the privacy policies of any third-party services you interact with. You can typically opt out of interest-based advertising through your device settings:

• iOS: Settings → Privacy & Security → Tracking → disable "Allow Apps to Request to Track"
• Android: Settings → Privacy → Ads → "Delete advertising ID" or "Opt out of Ads Personalisation"

You may also visit youronlinechoices.com (EU) or optout.aboutads.info (US) for industry-wide opt-out tools.

4. How We Share Your Information

We do not sell your personal information. We may share information in the following circumstances:

• Advertising and analytics partners: as described in Section 3 above, in connection with serving ads and measuring performance within our games.
• Service providers: third-party vendors who help us operate and improve our Services (e.g., analytics providers, cloud infrastructure, customer support tools), who are contractually bound to use information only on our behalf.
• Business transfers: in connection with a merger, acquisition, financing, or sale of all or a portion of our business, information may be transferred to a successor entity, subject to the same privacy commitments.
• Legal obligations: when we believe in good faith that disclosure is required by law, court order, or government authority, or to protect the rights, property, or safety of Appspark, our users, or others.

5. Children's Privacy

Our casual gaming apps are designed for a general audience and are not directed at children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children under these ages. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at info@theappspark.com and we will take steps to delete such information.

Where required by applicable law (including the Children's Online Privacy Protection Act in the United States), we take additional steps to limit data collection in apps that may be accessed by younger audiences.

6. Data Retention

We retain personal information for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required or permitted by applicable law. Analytics and advertising data is typically retained in aggregated or anonymised form after individual-level data is no longer needed. Contact form submissions are retained for a period sufficient to manage the business inquiry.

7. International Data Transfers

Appspark operates globally. Your information may be transferred to and processed in countries other than the country in which you reside. These countries may have data protection laws that differ from those in your country. Where required by applicable law, we take appropriate measures to ensure that your information receives adequate protection.

8. Your Rights and Choices

Depending on where you are located, you may have certain rights regarding your personal information, including:

• The right to access or obtain a copy of personal information we hold about you;
• The right to request correction of inaccurate information;
• The right to request deletion of your personal information, subject to certain exceptions;
• The right to object to or restrict certain processing of your information;
• The right to data portability (where applicable under GDPR or similar legislation);
• The right to withdraw consent at any time where processing is based on consent.

To exercise any of these rights, or if you have questions about our data practices, please contact us using the details in Section 11 below.

9. Security

We implement reasonable technical and organisational measures designed to protect your information against unauthorised access, loss, misuse, or alteration. However, no internet transmission or electronic storage system is completely secure, and we cannot guarantee absolute security. We encourage you to use strong passwords and exercise caution when sharing information online.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our Services after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: